As part of its strategy to strengthen Johnsonville’s positioning in Mexico, Qualtia is organizing a mobile activation designed to bring the brand closer to consumers through culinary experiences in different cities across the country.
The initiative, called Johnson Wheels, includes visits to Mexico City, Guadalajara, and Monterrey, where attendees will have the opportunity to enjoy food prepared with Johnsonville products in a family-friendly and welcoming environment.
Through this experience, Qualtia aims to strengthen the brand’s connection with consumers, build engagement with new audiences, and reinforce Johnsonville’s presence in the Mexican market.
