With its refreshed image, Zwan is positioning itself as the most recognized brand in its segment, thanks to the effort and commitment of Qualtia’s sales force.
Through high-impact visual materials and in-store displays across key categories, sales representatives have successfully connected with market needs, supported by the “Zwantástico” campaign, which celebrates the flavorful and high-quality moments that define the brand.
In central Mexico and in every state where it operates, the new image stands out on supermarket and convenience store shelves, ensuring a successful rollout.
