BYDSA operator at the León plant; the governor of Guanajuato, Diego Sinhue Rodríguez Vallejo; and the CEO of Xignux, Juan Ignacio Garza Herrera. (Photo caption)
- The investment and productive growth will drive the creation of new jobs, benefiting the economic and social development of the region.
- The company will triple its production capacity to boost its expansion in Mexico.
León, Guanajuato, August 28, 2024 – Botanas y Derivados, S. A. de C. V. (BYDSA), a Xignux company, announced today the inauguration of Phase II of its BYDSA plant in León, with the addition of a new potato production line.
In the presence of the Governor of Guanajuato, Diego Sinhue Rodrguez Vallejo, Juan Ignacio Garza Herrera, CEO of Xignux, indicated that this project has represented an investment of more than 28 million dollars in the facility. Its operations in the region. This has resulted in the creation of 500 jobs, and announced that in the next five years it will continue to invest another 12 million dollars in production and distribution capacity. With this, it expects to create another 500 additional jobs in the region.
With this expansion, BYDSA plans to triple its production capacity and strengthen its competitive position in the snack sector in Mexico.
The new production line will use potatoes grown in Mexico, replacing imports from the United States, which reaffirms BYDSA’s commitment to the use of Mexican inputs, supporting the local agricultural economy.
This initiative is part of BYDSA’s vision to continue growing and evolving to bring the flavor of its snacks to more corners of Mexico.
In addition to its economic impact, BYDSA is committed to the social and environmental development of the communities in which it operates. The company will continue to implement initiatives that benefit the local community, reinforcing its commitment to sustainability.
“We thank the Government of the State of Guanajuato for the facilities received for the implementation of our plant in Bajio. Our commitment is to continue supporting the economic and social development of the locality, contributing to the well-being of our community and the sustainable growth of the region,” said Juan Ignacio Garza Herrera, CEO of Xignux.
About BYDSA
BYDSA is a leading salty snacks marketer in the north of the country, founded in 2003 from the acquisition of regional brands Leo and Encanto, both with more than 60 years of history. Now, with the integration of Lourdes in 2023, the company continues its expansion, reaching more and more homes. The product portfolio features a wide variety of flavors that reach consumers of all ages through 247,000 points of sale from 48 distribution centers. Aiming to be the fastest-growing snack company in Mexico, BYDSA distributes its different brands in the north, northeast, Bajío and central Mexico, as well as in most of the southern United States. Under the strictest quality standards and compliance with GFSI (The Global Food Safety Initiative) standards, which regulate and guarantee the safety of its processes and products.
Learn more about us: https://www.bydsa.com
About Xignux
Xignux is a leader in the energy and food industries. It manages companies that energize life and society to contribute to a better world, thanks to the talent of more than 30,000 people working in Mexico, the United States and Brazil. In the energy industry, Viakable offers electrical conductors, and Prolec specializes in energy transformation and delivery. In the food sector, Qualtia offers a broad portfolio of cheeses, cold cuts, proteins, and food service; and BYDSA, which produces salty snacks. Through its Social Responsibility model and the Xignux Foundation, Xignux contributes to the sustainable development of communities through actions in four priority areas: Energy, Nutrition, Education, and Community Development. Xignux was founded 67 years ago and the solutions of its companies reach more than 35 countries.
Learn more about us: https://www.xignux.com/