Our Zwan brand begins the year with an evolution, opening a new chapter. Through a refreshed image design, we seek to reconnect with consumers and customers who, for more than 50 years, have been loyal to the taste and quality that distinguish our products.
Following its last revamp in 2019, Zwan takes another step forward and transforms itself to project a premium, high-value image. This evolution is backed by a strong mass media campaign focused on promoting a lifestyle based on holistic wellness and nutrition.
The campaign brings back the power of the word “Zwantástico,” an expression that holds special meaning for our consumers and our sales force. Today, “Zwantástico” represents moments full of flavor and quality, with Zwan as the protagonist.
These efforts, in conjunction with the Commercial team, are aligned with Qualtia’s mission: to create memorable experiences for our customers and consumers, in order to reinforce our positioning as a current, accessible brand that is present at every moment of consumption.
We invite you to discover the new image and become an ambassador for Zwan’s evolution.
