At Viakable, we celebrated our 69th anniversary with a series of events that highlighted our history and recognized the efforts of everyone who forms part of the company. This was done in an atmosphere full of energy and fun, shared by Energizers and their families.

On September 20, we held a reforestation day around our plant, where 107 volunteers, energizers, families, and neighbors planted 69 trees: one for each year of our history. This reinforces our connection to the community and our dedication to the environment.

Similarly, on September 27, the initiative was repeated at the San Luis Potosí Plant, where energizers contributed to tree planting at Parque de Morales in the capital city.

That same day, the excitement moved to the ring with the “Electrifying Match” at the Domo Care in Expo Guadalupe. The event brought together 4,384 spectators who cheered on the main bout between the Wagner Dynasty and La Secta, in a night full of energy, emotion, and entertainment.

The celebration continued on September 28 with the traditional Viakable Race, offering 1, 3, and 5-kilometer distances and bringing together 525 runners of all ages. In addition to prizes for the top finishers in each category, there were raffles for electronic products and gift cards, along with brand activations that created a festive, family-friendly atmosphere.

Finally, on September 29, we hosted an activation at the Flagpole in our Monterrey Plant facilities, where Energizers from all shifts enjoyed hot dogs, Conchitas, sandwiches, and drinks in our commemorative cup. The traditional photo with the Energizer Bolt also took place, symbol of the energy that drives Viakable forward.