Through our participation in Expo ANAM 2025, we strengthened strategic relationships, closed key negotiations, and gave greater visibility to our brands.

From September 2 to 4, we took part in the largest and most important wholesale channel event in Mexico, held at the Puebla Exhibition Center. With the presence of 20 BYDSA energizers from different areas, we showcased the reach of our brands and opened new business opportunities.

During the exhibition, we had a two-story booth that included a meeting room on the upper level to host strategic clients. In this space, we held business sessions focused on product cataloging, additional displays, and recognizing the sales growth of our key commercial partners.

Representing BYDSA were Jesús E. González, General Director; Jaime Hernández, Commercial Director; Mónica Martínez, Director of Administration and Finance; Carlos Cabral, Marketing Director; Edgar Arenas and the Wholesale Channel team, along with energizers from Business Development. The participation of our leadership team reinforced every step of this journey focused on growth and collaboration.

Expo ANAM 2025 also gave us the opportunity to compete in the snacks category against brands such as Gonac (Chidas), Sol, and La Costeña (TOTIS), consolidating our presence in the channel.

By the end of the expo, we achieved key agreements and strengthened synergies with our most important clients.