The classic and well-known Conchitas Encanto, a Monterrey snack produced since 1957, has officially begun production with its new packaging proudly carrying the “Made in Nuevo León” certification, which endorses its quality and local origin.

The launch took place at the Monterrey plant, with the presence of members of the BYDSA and Xignux executive teams, along with Betsabé Rocha Nieto from the Ministry of Economy and Carlos Alberto Serna Gámez, Undersecretary for Innovation Promotion.

This seal not only recognizes the authenticity of our Conchitas but also opens new marketing opportunities, strengthens consumer trust, and reaffirms BYDSA’s commitment to the local economy.

As our General Director, Jesús E. González, stated: “Conchitas are much more than a snack, they are a symbol of our Monterrey identity. The ‘Made in Nuevo León’ certification fills us with pride and commits us to continue innovating without losing the tradition that has kept us relevant for more than six decades.”

With this achievement, at BYDSA, we celebrate regional pride and reaffirm our promise to continue offering authentic products that unite tradition and innovation.