With excitement and unity, we inaugurated BYDSA’s second branch in the state of Yucatán, located in the city of Valladolid.

On June 24, we celebrated the opening of this new location, a significant step toward strengthening our presence in southeastern Mexico. Following the launch of our first branch in Mérida a year ago, and thanks to the warm reception of our Leo and Encanto brands, we continue to grow steadily in the region.

The day began at 7:30 a.m. with a mass and the blessing of the branch, the units, and all energizers in the event. Shortly after, Commercial Director Jaime Salvador Hernández, Director of Administration and Finance Mónica Martínez, and Direct Distribution Expansion Manager Alejandro Guzmán, shared inspiring words to officially open the branch and motivate the team.

As part of the kickoff, the entire team lined up for a special handshake to symbolize they were ready to begin operations. From the parking lot to the main entrance, this symbolic moment concluded with a ribbon-cutting ceremony led by BYDSA’s General Director, Jesús E. González:

“It’s truly an honor to be with you at each inauguration. You can feel the energy, the talent in this team. We are incredibly proud, and we have no doubt that we’ll keep crushing it out there. We’re going to keep growing, with a stronger, more committed, and more talented team. Congratulations and best of luck. Let’s make it a great launch!”

Finally, we waved off the first twelve units, each with a salesperson on board, ready to serve our new customers in the region.

Around 80 energizers from various departments attended the opening ceremony, including executives and staff from Administration, Sales, Expansion, Wholesale Channel and Human Resources.

This event not only marked the start of operations in Valladolid but also reaffirmed our commitment to continued growth in Yucatán, Quintana Roo, Campeche, Tabasco and Chiapas.