We have officially inaugurated our new distribution center in the state of Puebla.

The symbolic ribbon-cutting ceremony was led by Jesús E. González, General Director of BYDSA, joined by Jaime Salvador Hernández, Commercial Director; Ricardo Mijares, Human Resources Director; Mónica Martínez, Administration and Finance Director; Jorge Humberto Sánchez, Strategic Planning and New Business Development Director; and Carlos Cabral, Marketing Director.

During the event, we presented the key processes behind a successful launch, following our internal program “Operación Relámpago” (Lightning Operation).
The celebration also included a traditional mass and blessing of our facilities, transportation fleet, and the team of collaborators who will energize this new branch.

The event concluded with the start of the BYDSA delivery trucks, which began their sales route, ready to achieve great results in the region.

Through our “Operación Relámpago”, we will open new sales routes within the city and nearby areas, bringing our delicious snacks closer to the Puebla community.