{"id":6702,"date":"2026-01-27T22:27:05","date_gmt":"2026-01-28T04:27:05","guid":{"rendered":"https:\/\/j9weu8c74q-staging.wpdns.site\/2026\/01\/27\/the-driving-force-behind-zwan\/"},"modified":"2026-07-27T19:36:33","modified_gmt":"2026-07-27T19:36:33","slug":"the-driving-force-behind-zwan","status":"publish","type":"post","link":"https:\/\/www.xignux.com\/en\/impact_stories\/the-driving-force-behind-zwan\/","title":{"rendered":"The Driving Force Behind Zwan"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">With its refreshed image, Zwan is positioning itself as the most recognized brand in its segment, thanks to the effort and commitment of Qualtia\u2019s sales force.<br\/> <br\/>Through high-impact visual materials and in-store displays across key categories, sales representatives have successfully connected with market needs, supported by the \u201cZwant\u00e1stico\u201d campaign, which celebrates the flavorful and high-quality moments that define the brand. <\/p>\n\n<p class=\"wp-block-paragraph\"><br\/>In central Mexico and in every state where it operates, the new image stands out on supermarket and convenience store shelves, ensuring a successful rollout.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"5397\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/4-Despliegue-SLP.jpeg\" alt=\"\" class=\"wp-image-5397\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"5395\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/2-Despliegue-Naucalpan-1024x768.jpeg\" alt=\"\" class=\"wp-image-5395\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"5396\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/3-Despliegue-Cd.-Victoria-1024x768.jpeg\" alt=\"\" class=\"wp-image-5396\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With its refreshed image, Zwan is positioning itself as the most recognized brand in its segment, thanks to the effort and commitment of Qualtia\u2019s sales force.<\/p>\n","protected":false},"author":1,"featured_media":5919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,120],"tags":[],"class_list":["post-6702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact_stories","category-qualtia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/comments?post=6702"}],"version-history":[{"count":1,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6702\/revisions"}],"predecessor-version":[{"id":6703,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6702\/revisions\/6703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media\/5919"}],"wp:attachment":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media?parent=6702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/categories?post=6702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/tags?post=6702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}