{"id":6638,"date":"2025-08-26T05:15:10","date_gmt":"2025-08-26T11:15:10","guid":{"rendered":"https:\/\/j9weu8c74q-staging.wpdns.site\/2025\/08\/26\/iconic-conchitas-encanto-begin-production-with-the-hecho-en-nuevo-leon-seal\/"},"modified":"2026-09-27T18:03:50","modified_gmt":"2026-09-28T00:03:50","slug":"iconic-conchitas-encanto-begin-production-with-the-hecho-en-nuevo-leon-seal","status":"publish","type":"post","link":"https:\/\/www.xignux.com\/en\/press-releases\/iconic-conchitas-encanto-begin-production-with-the-hecho-en-nuevo-leon-seal\/","title":{"rendered":"Iconic Conchitas Encanto begin production with the \u201cHecho en Nuevo Le\u00f3n\u201d seal"},"content":{"rendered":"<div class=\"legacy-row\">\n<div class=\"legacy-col legacy-col-100\"><img decoding=\"async\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/iconicas-conchitas-nl.jpg\" class=\"legacy-image\" \/><\/p>\n<p style=\"font-size: 10px; line-height: 1.4;\">Executive team of BYDSA and Xignux with Betsab\u00e9 Rocha Nieto, Secretary of Economy of the State, and Carlos Alberto Serna G\u00e1mez, Deputy Secretary for Innovation Promotion.<\/p>\n<p><strong>Iconic Conchitas Encanto begin production with the \u201cHecho en Nuevo Le\u00f3n\u201d seal<\/strong><\/p>\n<ul>\n<li><em>The traditional regional snack proudly carries, for the first time, the distinction certifying its quality and local origin. <\/em><\/li>\n<li><em>The new packaging underscores BYDSA\u2019s commitment to Nuevo Le\u00f3n\u2019s economy and to consumers who value authentic products. <\/em><\/li>\n<\/ul>\n<p><strong>Guadalupe, Nuevo Le\u00f3n, August 25, 2025 \u2013<\/strong> Conchitas Encanto, the emblematic snack from Monterrey\u2019s metropolitan area, crafted since 1957, announced today the start of production of its special edition packaging featuring the \u201cHecho en Nuevo Le\u00f3n\u201d seal, a distinction that recognizes the quality and origin of local products.<\/p>\n<p>The kick-off event at BYDSA\u2019s Monterrey plant was attended by company executives and Betsab\u00e9 Rocha Nieto, Secretary of Economy and champion of the free state program that grants this certification. The Hecho en Nuevo Le\u00f3n seal strengthens local businesses by opening new market opportunities and building greater trust among consumers and distributors.<\/p>\n<p>\u201cConchitas are more than just a snack\u2014they are a symbol of our Monterrey identity. The Hecho en Nuevo Le\u00f3n seal fills us with pride and strengthens our commitment to keep innovating while preserving the tradition that has kept us relevant for more than six decades,\u201d said Jes\u00fas Gonz\u00e1lez, BYDSA\u2019s Director.<\/p>\n<p>\u201cOur goal with the Hecho en Nuevo Le\u00f3n program is to support businesses and entrepreneurs so their products earn recognition and expand into new markets. Conchitas are a great example of how a local brand can grow into a national benchmark,\u201d added Betsab\u00e9 Rocha Nieto, Secretary of Economy of Nuevo Le\u00f3n.<\/p>\n<p>First created in 1957 in a small tortilla shop near the Encanto movie theater in Monterrey, Conchitas have stood out for their unique flavor and texture unlike any other snack on the market.<\/p>\n<p>In recent years, the brand has introduced new varieties such as Conchitas Granielote, Conchitas Piccas, Conchitas Mix, and Conchitas Pa\u2019l Snack, appealing to younger generations while preserving its strong regional relevance.<\/p>\n<p>Its staying power with consumers comes from a balance of tradition and innovation:<\/p>\n<ul>\n<li>Unique flavors that pair perfectly with other ingredients, transforming every Conchitas moment into a one-of-a-kind snack experience.<\/li>\n<li>Innovative presentations, with practical and eye-catching packaging for every occasion.<\/li>\n<li>Brand activations and campaigns that celebrate its local and cultural identity.<\/li>\n<\/ul>\n<p>The new packaging with the Hecho en Nuevo Le\u00f3n seal reinforces its positioning as a proudly Monterrey-born product.<\/p>\n<p>Conchitas are the top-selling product in Encanto\u2019s portfolio in Nuevo Le\u00f3n, representing about 30% of the company\u2019s total sales in the state. They help generate hundreds of direct and indirect jobs and contribute to the region\u2019s economic development. Looking ahead, Conchitas Encanto aims to consolidate its position as a national leader in traditional fried snacks. Future plans include new varieties, digital marketing campaigns, and expansion into more states\u2014and potentially international markets.<\/p>\n<p><strong>About BYDSA<\/strong><br \/>\nFounded in 2003 through the acquisition of long-standing regional brands Leo and Encanto, BYDSA is a leading distributor of savory snacks in northern Mexico. With the addition of Lourdes in 2023, the company continues its growth, reaching more households every year. Its product portfolio offers a wide variety of flavors for consumers of all ages, distributed through 53 distribution centers and available at more than 279,000 points of sale. BYDSA is committed to becoming Mexico\u2019s fastest-growing snack company. It markets its brands across northern, northeastern, central, and Baj\u00edo regions of Mexico, as well as throughout much of the southern United States. The company operates under the highest quality standards and complies with the Global Food Safety Initiative (GFSI), ensuring the safety and integrity of its processes and products. Website: <a href=\"https:\/\/www.bydsa.com\">https:\/\/www.bydsa.com<\/a><\/p>\n<p><strong>About Xignux<\/strong><br \/>\nXignux is a leader in the energy and food industries. Based in Monterrey, M\u00e9xico, we manage a variety of companies that energize life and society to contribute to a better world, thanks to the hard work and talent of more than 33,000 employees in M\u00e9xico, the United States, and Brazil. In the energy industry, Viakable offers electrical conductors, and Prolec specializes in energy transformation and delivery. In the food sector, Qualtia provides a wide portfolio of cheeses, cold cuts, meats, and food service, while BYDSA produces savory snacks. Through its Social Responsibility model and the Xignux Foundation, the company also contributes to society\u2019s sustainable development with active participation in four priority areas: energy, nutrition, education, and community development. Xignux was founded 68 years ago and the solutions from its companies reach over 35 countries. Website: <a href=\"https:\/\/www.xignux.com\/en\/\">https:\/\/www.xignux.com<\/a><\/p>\n<div class=\"legacy-row\">\n<div class=\"legacy-col legacy-col-50\"><img decoding=\"async\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/conchitas01.jpg\" class=\"legacy-image\" \/><img decoding=\"async\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/conchitas02.jpg\" class=\"legacy-image\" \/><\/div>\n<div class=\"legacy-col legacy-col-50\"><img decoding=\"async\" src=\"https:\/\/www.xignux.com\/wp-content\/uploads\/2026\/07\/conchitas03.jpg\" class=\"legacy-image\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conchitas Encanto, the emblematic snack from Monterrey\u2019s metropolitan area, crafted since 1957, announced today the start of production of its special edition packaging.<\/p>\n<p style=\"color: #f89f39;\"><strong> August 25, 2025<\/strong><\/p>\n","protected":false},"author":1,"featured_media":5797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-6638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/comments?post=6638"}],"version-history":[{"count":1,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6638\/revisions"}],"predecessor-version":[{"id":6639,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/6638\/revisions\/6639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media\/5797"}],"wp:attachment":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media?parent=6638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/categories?post=6638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/tags?post=6638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}