{"id":10459,"date":"2026-08-12T12:01:07","date_gmt":"2026-08-12T18:01:07","guid":{"rendered":"https:\/\/j9weu8c74q-staging.wpdns.site\/uncategorized\/conchitas-launches-official-merch-collection\/"},"modified":"2026-09-07T13:01:32","modified_gmt":"2026-09-07T19:01:32","slug":"conchitas-launches-official-merch-collection","status":"publish","type":"post","link":"https:\/\/www.xignux.com\/en\/impact_stories\/conchitas-launches-official-merch-collection\/","title":{"rendered":"Conchitas launches official merch collection"},"content":{"rendered":"\n

A classic you can now wear<\/strong><\/h3>\n\n

Conchitas has launched a collection of t-shirts and caps available at 18 branches of La Pur\u00edsima, a collaboration that extends the identity of this traditional snack beyond its packaging.<\/em><\/p>\n\n

There are flavors that become part of a city\u2019s identity. Conchitas, one of Botanas Encanto\u2019s most recognizable brands, has been a staple at gatherings, parties, and for satisfying cravings in Monterrey and other cities in northern Mexico for decades. <\/p>\n\n

Now, that connection can also be worn.<\/p>\n\n

The brand launched an official merchandise collection consisting of t-shirts and caps, available at 18 branches of La Pur\u00edsima, a Monterrey-based store specializing in snacks.<\/p>\n\n

As part of the promotion, customers who purchase any of the items receive a ready-to-eat Conchitas Pa\u2019l Snack, a combination that ties the new collection to the consumer experience that has defined the collaboration between the two brands.<\/p>\n\n

From Snack to Wardrobe<\/strong><\/h3>\n\n

Conchitas is part of the heritage of Botanas Encanto, whose history began in the 1950s. Since then, the brand has maintained a special place in the hearts of consumers in the northern part of the country and has expanded its product line with varieties such as Originales, Granielote, Piccas, Con Nopal, and Mix. <\/p>\n\n

Its versatility has also lent itself to different ways of preparing them. Conchitas can be enjoyed on their own or paired with corn on the cob, salsas, and other ingredients, a tradition that has made them a snack associated with creativity and moments of togetherness. <\/p>\n\n

The collection of T-shirts and caps brings that identity into a new realm. Instead of remaining solely on the shelf or on the table, the brand is now incorporated into clothing and accessories that consumers can wear in their daily lives. <\/p>\n\n

The collaboration with La Pur\u00edsima reinforces this connection. Both brands have a close relationship with Monterrey\u2019s snack culture: one through the creation of a snack with a history spanning several generations, and the other through the many ways to prepare it. <\/p>\n\n

A Brand to Share<\/strong><\/h3>\n\n

Official merchandise has become a way to bring brands closer to the people who identify with them as part of their tastes, memories, and experiences. A t-shirt or a cap can serve as a badge of identity, but also as a spontaneous way to express affinity. <\/p>\n\n

For Conchitas, the collection represents a new point of contact with BYDSA consumers and brand advocates. It also opens up possibilities for developing experiences that complement the product and strengthen the community that has formed around the brand. <\/p>\n\n

The initiative retains one essential element: the snack. By including a pack of Conchitas Pa\u2019l Snack with every purchase, the promotion connects the merchandise to the flavor that gave rise to this story. <\/p>\n\n

After decades of being a staple at gatherings and satisfying cravings, Conchitas is exploring a new way to accompany its consumers. This time, not just as a snack to share, but as an identity that can also be worn. <\/p>\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"

Conchitas has launched a collection of t-shirts and caps available at 18 branches of La Pur\u00edsima, a collaboration that extends the identity of this traditional snack beyond its packaging.<\/p>\n","protected":false},"author":3,"featured_media":10634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-10459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-impact_stories"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/10459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/comments?post=10459"}],"version-history":[{"count":2,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/10459\/revisions"}],"predecessor-version":[{"id":10572,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/posts\/10459\/revisions\/10572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media\/10634"}],"wp:attachment":[{"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/media?parent=10459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/categories?post=10459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xignux.com\/en\/wp-json\/wp\/v2\/tags?post=10459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}